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Shadow

The Great Bamboozle

Featuring the Earth Gods (Egs), the One True God (OTG), and the Individual (IN)

What if the truths we cling to are illusions? For centuries, humanity has been trapped in fictions—one truth, one nation, one God—when reality is far more complex. Drawing insights from physics, psychology, history, and philosophy, this work reveals a world in constant motion, where no two things are the same and diversity is the only truth. By abandoning vanity and embracing compassion, we can reshape how we see power, freedom, and love. Accepting difference isn’t weakness—it’s the key to equality, peace, and a brighter evolutionary future for humankind.

The Great Bamboozle

Richard Cimbalo, PhD

Publisher: Archway Publishing Pages: 144 Price: (paperback) $16.99 ISBN: 9781665778107Reviewed: June, 2026Author Website: Visit »

Psychology Professor Richard Cimbalo’s The Great Bamboozle is an ambitious socio-philosophical treatise offering a pragmatic epistemology that argues that state, military, religious, business, art and science institutions curate and interpret our experiences to cultivate and express power. While he leans frequently on the ideas of French philosopher Michael Foucault, Cimbalo’s ideology tends toward a characteristically American political libertarianism.

Cimbalo argues that because we are psychologically predisposed to see the whole, rather than underlying constituent parts, we are ill-equipped to process difference and individuality. Thus, he seems to argue, as noted above, that truth amounts to exercises in power. Attempting to illustrate how these concepts relate, he weaves his way through numerous recent historical events and political movements and explores the philosophical assumptions underpinning scientific understanding.

It’s a big task, and there are some pitfalls: first, because the connections between ideas often feel loose, and second because Cimbalo’s self-described conservative political views make a number of unnecessary appearances, such as a clunky attempt to cast Oklahoma City bomber Timothy McVeigh as a potentially justified freedom fighter reacting to state overreach symbolized by the Waco siege. When he comes around to describing his theory of power, however, he offers provocative ideas that have considerable implications for science and the pursuit of personal freedom — but certainly the text asks more questions than it answers.

This offering is best suited to readers interested in sociology or philosophy, particularly those with a postmodern bent. Whether readers feel rewarded for the effort is an open question, not because the subjects aren’t worth exploring but because Cimbalo’s connections are often tenuous, personal, or idiosyncratic to his own interests. For readers unafraid of such academic messiness, this book might offer a useful change in perspective to help make sense of the world and our place in it.

Also available in hardcover and ebook.